Mar 26, 2021
One of this week’s highlights was Jason Miller’s announcement that Donald Trump would be returning to social media, but this time on his own network. Once the spokesman for the former POTUS, he elaborated that this network will be “the hottest ticket on social media” and that it will redefine the game.
Being relevant is important in politics too, and Donald Trump’s relevance has suffered significantly since he was banned from some of the largest social media platforms in the world, including Twitter and Facebook. It is therefore not the least bit surprising that Trump is toying with the idea of creating his own social media network.
“I’m doing things having to do with putting our own platform out there that you’ll be hearing about soon,” Trump said to Lisa Boothe in an interview for “The Truth” podcast.
Neither the former president nor his senior adviser, Jason Miller, shared much information about this network. The only clue that was given is that we should expect to see Trump on social media again ‘in about two or three months.”
“The whole thing, we’re going, being honest, sounds very Trumpian. It’s gonna be the biggest, it’s gonna be best, everyone’s gonna love it, everyone’s gonna want it, but they are very short on details,” Swann said on Boom Bust, elaborating that the former president is probably negotiating with a number of companies right now.
Trump’s Presence on Social Media
With eighty-eight million followers and almost sixty thousand tweets, Donald Trump was one of Twitter’s biggest stars. From ‘covfefe’ to ‘Little Rocket Man,’ and finally to his last tweet, which, according to Twitter, “incited violence,” Trump certainly kept everyone entertained.
On January 8th, Twitter indefinitely suspended the account of Donald J. Trump, president of the United States. Throughout his presidency, he made sure that his Twitter account was the opposite of boring. His typos, random capitalization, slander, and inaccurate information are exactly what all other politicians shy away from. And it is those same things that made him more relatable to the audience.
There is no doubt about the fact that his behaviour was irresponsible; some claim that he incited a mob assault while others defend him, saying that he was the only one that spoke the truth. Both sides have valid reasons to substantiate their claims, but the only fact is that Trump made Twitter more relevant than ever before, and it is hard to imagine that anything or anyone will be as popular on Twitter again.
Challenges to the Social Network
For Trump, attention is like his oxygen. It comes as no surprise that he wants to make his own social media network in light of getting banned from most of the major platforms. But, even if you are a millionaire, it isn’t as easy as it may sound.
Not that it’s impossible to build a platform in a few months, just that it seems rushed. Miller boasted that it would redefine the game, but he conveniently left out the ‘how’. What would be ground-breaking and new? We haven’t got the faintest clue. What we do know is that “ [Donald Trump] knows what direction he wants to head here and this new platform is going to be big, and everyone wants him, he’s gonna bring millions and millions, tens of millions of people to this new platform.”